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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) by Angeline Close, Thomas O'Guinn, Chris Allen, Richard J. Semenik

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

by Angeline Close, Thomas O'Guinn, Chris Allen, Richard J. Semenik


ISBN 13: 9781285187815

Format: Paperback (432 pages)
Publisher: South-Western College Publishing
Published: 13 Mar 2014

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